ASL - What Is
Ask Sponsored Listings (ASL) is a product given to
advertisers that helps add to the likelihood of
attaining more search engine results. Ask.com is
directly connected to the service. In 2005, Ask Jeeves
Sponsored Listings was initiated, and it allowed many
advertisers to buy, maintain, and optimize PPC campaigns
found on Ask.com.
The network contains roughly 100 search sites including,
portals, technology, travel, and many business entities.
Here is a list of a few of them: Excite, Evite, Pronto,
Cursor Mania, Gifts.com, Indeed, Mamma, Dogpile, and
many more. Advertisers attempt at any cost to create
keywords that will hopefully trigger their ads, as well
as specify the most possible amount of money that the
advertiser is willing to pay on each click. After this
process is set in place, the marketing campaign will be
added to the ASL network. So if a searcher looks for a
particular item or service related to the terms, then
the network can be seen as sponsored links within the
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Ideally, when certain advertisers create the ASL
marketing campaign, they will initiate a listing, which
includes the following type of element: title, display
URL, and description. Besides only the listing copy,
most advertisers will choose keywords that allow their
ads to show up as a user searches the ASL sites. It is
important to understand that the ASL, SEM program works
on a PPC or CPC basis, which means advertisers are only
charged when potential customers click on their website
and listing. Overall costs tend to vary quite a bit,
depending on the demand for those designated keywords,
which will target the options that are chosen by
advertisers, as well as capitalize on the most money
that the advertiser is willing to pay on each click.
Currently, there are roughly 75 million users involved
in ASL because this marketing campaign allows the
ability to increase traffic for merely a fraction of the
actual industry cost. Moreover, ASL allows for
exceptional customer service, which includes research
specialists that can assist with individual accounts.
From just about any type of small business to the larger
businesses, ASL delivers outstanding results to those
that take advantage of its effectiveness. What is also
great about ASL is that you choose exactly how much you
would like to spend on the campaign. Some useful
features include expanding overall search, free account
setups, the best in research, conversion tracking, ad
scheduling, and geo-targeting.
Copyright John Corner 2010